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Belief
Systems
"Nothing
is so easy as to deceive one's self; for what we wish, that we
readily believe." - Demosthenes
The
Black Box - or whose will is it anyway
- by Stephen Bray
"Joe
Karbo promised me a fortune if I
would follow his Dyna/Psych formula and become an
entrepreneur. In an outrageously honest advertisement he
described his own rags to riches story.
"His
advertisement was just so good that I together with 2,786,500
other punters sent off my cheque for a self-published book
that Karbo admitted in the advertisement had cost him 50 cents
to produce. I wanted money, and I didnt want to work for
it. And this was his promise.
"
So,
did Stephen achieve his objective? At the end of the day
did the black box produce affluence, infuence or effluence?
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