Third
Age and its Opportunities - Sep Meyer
We
are an ageing population. This is certainly true
of the "western world" and the more
sophisticated and highly developed countries. It
is the inevitable result of family planning and
health-care-induced longevity.
So
what do this large and expanding group of people do when
their children flee the coop, when they pick up a clock
or decanter and bid farewell to their work colleagues,
when their major weekly excitement might be the trip to
the post office to pick up their pension money?
Well,
there are a lot of opportunities for them "out
there". More than ever. And despite
some commercial organisations turning their attention
from the teenage marketing phenomenon to the expanding
third age market, there are also a lot of non-commercial
endeavours to turn to, as well as at least one
commercial organisation that provides a non-commercial
service.
Sep
Meyer describes some of these for us.
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